- Dec 30, 2020
- 3 min
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
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- Dec 8, 2020
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
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- Jul 15, 2020
- 2 min
Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
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- Mar 31, 2020
- 2 min
In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
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- Jan 21, 2020
- 3 min
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
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- Oct 1, 2019
- 2 min
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
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