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Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

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The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...

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There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

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There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...

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A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

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Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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YOU MAY HAVE MISSED

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

Programmatic Advertising: The Past, Present & Future!

There Is More to Advertising Than Great Creative!

To Cut or Not to Cut? Which Budget Is the Question!

4 Tips for Regional Companies with Shrinking Media Budgets

The Math in Media: Digital Edition

The Math in Media: Out of Home Edition

The Math in Media: TV Edition

A Peek Inside Post Pandemic Media Planning

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Regional Companies Can Be Big Losers from a Sterile RFP Process

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

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