- Dec 12, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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- Nov 28, 2023
- 3 min
Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
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- May 10, 2022
- 3 min
The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
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- Jan 12, 2021
- 3 min
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
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- Apr 28, 2020
- 5 min
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
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- Jan 14, 2020
- 3 min
CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
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