3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Nov 28
3 min

Retail Media Networks: The Next Revenue Generator for Grocers!

Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...

11 views0 comments

May 9, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

5 views0 comments

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Jan 12, 2021
3 min

COMMUNICATIONS

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...

2 views0 comments

Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!

Apr 27, 2020
5 min

STRATEGY

Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!

I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...

2 views0 comments

CMO & Internal Marketing Team Superstars! Superstars Have No Fear

Jan 14, 2020
3 min

STRATEGY

CMO & Internal Marketing Team Superstars! Superstars Have No Fear

So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...

2 views0 comments

“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs

Oct 14, 2019
3 min

COMMUNICATIONS

“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs

I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...

2 views0 comments

For A Regional Company, Great Media Is Another Member of the Sales Team

Mar 11, 2019
2 min

DIGITAL & MOBILE

For A Regional Company, Great Media Is Another Member of the Sales Team

The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...

2 views0 comments

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 2019
3 min

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

4 views0 comments

The Importance of a Regional Company and Its Agency’s Relationship

Feb 26, 2019
4 min

BUDGET

The Importance of a Regional Company and Its Agency’s Relationship

Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...

16 views0 comments

Is Blockchain Technology the Future for Regional Companies Media Monitoring?

Feb 18, 2019
2 min

DIGITAL & MOBILE

Is Blockchain Technology the Future for Regional Companies Media Monitoring?

More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...

2 views0 comments

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Feb 13, 2019
3 min

BUDGET

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...

3 views0 comments

The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 2019
2 min

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

5 views0 comments

Feb 7, 2019
2 min

NEGOTIATIONS

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...

2 views0 comments

TV Adjacency Issues Can Be Big Problems for Regional Companies

Feb 4, 2019
3 min

TRADITIONAL

TV Adjacency Issues Can Be Big Problems for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...

2 views0 comments

When Added Value Is No Value at All to Regional Companies

Jan 30, 2019
2 min

NEGOTIATIONS

When Added Value Is No Value at All to Regional Companies

Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...

2 views0 comments

5 Ways Regional Companies Can Maximize Advertising Dollars

Jan 24, 2019
3 min

PLANNING

5 Ways Regional Companies Can Maximize Advertising Dollars

A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...

3 views0 comments

Politics Can Derail Your Regional Media Buy

Jan 23, 2019
2 min

PLANNING

Politics Can Derail Your Regional Media Buy

Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...

2 views0 comments

Regional Companies Need Everyone at the Table Before Final Plans are Cemented

Jan 22, 2019
2 min

BUDGET

Regional Companies Need Everyone at the Table Before Final Plans are Cemented

Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media....

3 views0 comments

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Jan 17, 2019
2 min

PLANNING

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...

2 views0 comments

Jan 11, 2019
2 min

TRAFFICKING

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...

2 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

CONNECT WITH ME

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