Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
19 views0 comments
Oct 24, 20223 min read
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
4 views0 comments
Oct 17, 20223 min read
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
10 views0 comments
May 9, 20223 min read
The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
9 views0 comments
Jan 25, 20223 min read
At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
3 views0 comments
Sep 6, 20212 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
8 views0 comments
Jun 7, 20213 min read
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
21 views0 comments
Dec 8, 20202 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
3 views0 comments
Oct 5, 20204 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
4 views0 comments
Mar 18, 20193 min read
5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
3 views0 comments
Mar 5, 20193 min read
4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
6 views0 comments
Feb 12, 20192 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
6 views0 comments
Feb 4, 20193 min read
TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
5 views0 comments
Jan 23, 20192 min read
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
5 views0 comments
Jan 16, 20192 min read
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...
3 views0 comments
Dec 26, 20183 min read
Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...
4 views0 comments
Dec 20, 20182 min read
Regional Companies Can be Industry Leaders by Learning from National Brands
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
4 views0 comments
Dec 14, 20182 min read
The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...
4 views0 comments
Dec 10, 20182 min read
(ODV) Viewers and Regional Company Brand Connection
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...
14 views0 comments
Nov 8, 20182 min read
Regional Mobile Messaging…Text Rates No Longer Apply
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...
3 views0 comments
