- Mar 29, 2022
- 3 min
Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
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- Feb 15, 2022
- 2 min
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
16 views0 comments
- Jan 4, 2022
- 2 min
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
11 views0 comments
- Dec 22, 2021
- 2 min
SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
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- Nov 2, 2021
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
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- Sep 28, 2021
- 3 min
Advertise in Earnest
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...
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