- Feb 11, 2019
- 2 min
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
3 views0 comments
- Feb 7, 2019
- 2 min
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
4 views0 comments
- Jan 30, 2019
- 2 min
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
3 views0 comments
- Jan 17, 2019
- 2 min
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
3 views0 comments
- Dec 5, 2018
- 2 min
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
5 views0 comments
- Nov 22, 2018
- 2 min
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
8 views0 comments