- Aug 23, 2022
- 3 min
The Endless Stream of Streaming Services for Consumers & Advertisers
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...
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- Jul 26, 2022
- 2 min
Navigating National Apps Allow Regional Companies to Target Locally
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...
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- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
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- Jul 13, 2021
- 2 min
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
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- Jun 15, 2021
- 3 min
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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- Jan 26, 2021
- 3 min
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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