3 min read

3 min read

Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...

Nov 20, 20183 min read

Regional Companies Can’t Afford an Incompetent CMO

Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...

Nov 19, 20183 min read

A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...

Oct 31, 20183 min read

Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...

Oct 24, 20182 min read

For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...

Oct 23, 20183 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.