Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...
Nov 20, 20183 min read
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Nov 19, 20183 min read
5 Key Elements a Regional Company Should Include in a Brief to Their Agency
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...
Oct 31, 20183 min read
The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 24, 20182 min read
Regional Companies Should Understand the Differences Between Large and Small Agencies
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...
Oct 23, 20183 min read
