- Apr 19, 2022
- 3 min
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
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- Nov 30, 2021
- 2 min
Regional Company’s Product Promotion Through Influencers
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...
22 views0 comments
- Feb 26, 2020
- 4 min
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
2 views0 comments
- Feb 7, 2019
- 2 min
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
4 views0 comments