- Aug 1, 2023
- 2 min
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
40 views0 comments
- Aug 30, 2022
- 3 min
The Bait Needs to Match the Catch
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...
15 views0 comments
- Sep 29, 2020
- 4 min
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
7 views0 comments
- Sep 15, 2020
- 4 min
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
22 views0 comments
- Apr 28, 2020
- 5 min
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
5 views0 comments
- Feb 26, 2020
- 4 min
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
2 views0 comments