- Jul 31
- 2 min
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
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- Nov 29, 2020
- 2 min
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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- Jan 21, 2020
- 3 min
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
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- Jan 14, 2020
- 3 min
CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
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- Aug 26, 2019
- 3 min
If You Want to Play, It’s Smarter to Pay!
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go...
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- Jan 23, 2019
- 2 min
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
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- Jan 22, 2019
- 2 min
Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media....
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