3 min read

3 min read

The Math in Media: TV Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

Sep 14, 20204 min read

In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin

It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...

Mar 30, 20202 min read

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

Sep 16, 20194 min read

Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...

Feb 26, 20194 min read

Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...

Dec 4, 20183 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.