3 min read

3 min read

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

Feb 22, 20223 min read

Playing the Advertising Game

The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...

Aug 23, 20212 min read

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

Aug 16, 20212 min read

Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...

Nov 3, 20203 min read

Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...

Oct 20, 20203 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.