- Sep 19, 2023
- 2 min
Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
24 views0 comments
- May 17, 2022
- 3 min
Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
10 views0 comments
- Nov 16, 2021
- 2 min
AI and the New Era of Conversational Marketing
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more...
5 views0 comments
- Oct 19, 2021
- 3 min
Maybe It’s Mirror Time!
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...
6 views0 comments
- Aug 24, 2021
- 2 min
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
4 views0 comments