“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Mar 24, 20204 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
Aug 12, 20192 min read
Regional Companies Will Benefit More from a Media Mix
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of...
Jul 30, 20193 min read
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
Mar 11, 20192 min read
Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
Feb 19, 20193 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Feb 12, 20192 min read
TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
Feb 4, 20193 min read
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
Jan 28, 20193 min read
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
Jan 23, 20192 min read
Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
Dec 13, 20182 min read
What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Dec 7, 20182 min read
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Dec 4, 20183 min read
Regional Companies Find Less Competition in Podcasting
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
Dec 3, 20182 min read
Traditional Advertising, A Must for Increasing Regional Brand Recall
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...
Nov 15, 20182 min read
In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and...
Nov 14, 20183 min read
The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 24, 20182 min read
