- Mar 16, 2021
- 2 min
Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
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- Feb 23, 2021
- 3 min
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
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- Jan 19, 2021
- 3 min
So, You Think You Can Be A Social Media Manager?
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...
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- Jan 12, 2021
- 3 min
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
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- Dec 30, 2020
- 3 min
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
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- Jul 15, 2020
- 2 min
Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
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