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3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Regional Companies Must Monitor Traffic Delivery

Regional Companies Must Monitor Traffic Delivery

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

Aug 30, 20212 min read

Trust Us…Proprietary BS!

Trust Us…Proprietary BS!

Trust Us…Proprietary BS!

I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...

May 17, 20213 min read

Regional Companies Beware of Automated Reconciliations Alone

Regional Companies Beware of Automated Reconciliations Alone

Regional Companies Beware of Automated Reconciliations Alone

Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...

Jan 14, 20192 min read

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...

Jan 11, 20192 min read

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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Contact me at frank@frankstake.com

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Deepfake Ads, When Technology Outpaces Intelligence

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