- May 24, 2022
- 3 min
Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
34 views0 comments
- Sep 29, 2020
- 4 min
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
7 views0 comments
- Feb 19, 2019
- 3 min
Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
6 views0 comments
- Feb 4, 2019
- 3 min
TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
5 views0 comments
- Jan 30, 2019
- 2 min
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
7 views0 comments
- Jan 28, 2019
- 3 min
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
16 views0 comments