3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Sep 19, 2022
2 min

Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

3 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 9, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

The Time is Right for a More Social Shelf Experience

Jul 11, 2022
2 min

COMMUNICATIONS

The Time is Right for a More Social Shelf Experience

The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...

10 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

1 view0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 2022
3 min

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

1 view0 comments

Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 2021
3 min

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

3 views0 comments

Regional Companies Must Monitor Traffic Delivery

Aug 30, 2021
2 min

NEGOTIATIONS

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

3 views0 comments

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

Aug 16, 2021
2 min

BRANDING

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

12 views0 comments

A Real-Life Lesson of Traditional Media’s Effectiveness!

Jul 19, 2021
2 min

DIGITAL & MOBILE

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

2 views0 comments

Likes my As*! It’s Still About Sales and Profits!

Jul 5, 2021
3 min

DIGITAL & MOBILE

Likes my As*! It’s Still About Sales and Profits!

I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...

3 views0 comments

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Jun 14, 2021
3 min

COMMUNICATIONS

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...

3 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 7, 2021
3 min

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

15 views0 comments

May 17, 2021
3 min

PLANNING

Trust Us…Proprietary BS!

I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...

3 views0 comments

For Some, Working Remotely May Be the New “Normal”: Two Important Areas to Building the Best Virtual

Jun 8, 2020
3 min

COMMUNICATIONS

For Some, Working Remotely May Be the New “Normal”: Two Important Areas to Building the Best Virtual

For those of us who have been fortunate enough to remain working through these difficult times and not be on the front lines, we’ve...

2 views0 comments

Convenience vs. Creepy: Should Consumers Worry?

Jul 23, 2019
3 min

STRATEGY

Convenience vs. Creepy: Should Consumers Worry?

Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report...

2 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

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The Perfect Pitch. Is There One?

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