- Dec 1, 2020
- 3 min
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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- Apr 2, 2019
- 3 min
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
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- Jan 21, 2019
- 2 min
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...
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- Jan 14, 2019
- 2 min
Regional Companies Beware of Automated Reconciliations Alone
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...
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- Dec 27, 2018
- 2 min
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
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