Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud

Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...

Nov 28, 20183 min read

5 Key Elements a Regional Company Should Include in a Brief to Their Agency

A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...

Oct 31, 20183 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.