Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

Sep 19, 20222 min read

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

Jul 19, 20212 min read

Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of...

Jul 30, 20193 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.