Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
Aug 16, 20212 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
Jul 19, 20212 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Jun 14, 20213 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Sep 14, 20204 min read
