Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
Aug 9, 20223 min read
Navigating National Apps Allow Regional Companies to Target Locally
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...
Jul 25, 20222 min read
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
Jul 18, 20222 min read
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
Jun 6, 20223 min read
Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
May 30, 20223 min read
Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
May 17, 20223 min read
Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
Mar 28, 20223 min read
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
Mar 1, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
Feb 22, 20223 min read
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
Feb 15, 20222 min read
SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
Dec 22, 20212 min read
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
Dec 7, 20212 min read
A3 Media Launches SocialShelf® at Select GIANT Stores
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...
Nov 9, 20212 min read
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Oct 25, 20214 min read
You Have Mail
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...
Sep 13, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 23, 20212 min read
Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
Jul 5, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
May 3, 20213 min read
Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
Apr 5, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
Jan 26, 20213 min read
