3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Aug 9, 2022
3 min

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 25, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

6 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 6, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

3 views0 comments

Marketing Connections with Niche Networks

May 30, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

7 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

Mar 28, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

4 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

1 view0 comments

To Be Socially Relevant, Regional Companies Need to Publish Content

Feb 22, 2022
3 min

DIGITAL & MOBILE

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

5 views0 comments

The Demographic Shift in the Craft Beer Industry

Feb 15, 2022
2 min

BRANDING

The Demographic Shift in the Craft Beer Industry

Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...

12 views0 comments

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Dec 22, 2021
2 min

BRANDING

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...

1 view0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

5 views0 comments

A3 Media Launches SocialShelf® at Select GIANT Stores

Nov 9, 2021
2 min

BRANDING

A3 Media Launches SocialShelf® at Select GIANT Stores

PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...

3 views0 comments

Marketing and Media: Doing it Right Means in the Proper Order!

Oct 25, 2021
4 min

NEGOTIATIONS

Marketing and Media: Doing it Right Means in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

9 views0 comments

Sep 13, 2021
2 min

COMMUNICATIONS

You Have Mail

A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...

2 views0 comments

Aug 23, 2021
2 min

BRANDING

Playing the Advertising Game

The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...

2 views0 comments

Likes my As*! It’s Still About Sales and Profits!

Jul 5, 2021
3 min

DIGITAL & MOBILE

Likes my As*! It’s Still About Sales and Profits!

I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...

3 views0 comments

Influencers Are Having an Influence on Both Consumers and Marketers

May 3, 2021
3 min

BRANDING

Influencers Are Having an Influence on Both Consumers and Marketers

Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...

3 views0 comments

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

Apr 5, 2021
3 min

DIGITAL & MOBILE

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...

3 views0 comments

Jan 26, 2021
3 min

DIGITAL & MOBILE

OTT is Over the Top!

Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...

2 views0 comments

CONNECT WITH ME

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

YOU MAY HAVE MISSED

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com