- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
19 views0 comments
- Sep 27, 2022
- 3 min
Location Based Advertising: Is Anybody Really Out There?
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...
19 views0 comments
- Sep 6, 2022
- 3 min
The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
14 views0 comments
- Dec 21, 2021
- 3 min
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
23 views0 comments
- Jul 6, 2021
- 3 min
Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
6 views0 comments
- Jun 15, 2021
- 3 min
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
5 views0 comments