Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

Dec 28, 20213 min read

The Math in Media: Digital Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

Oct 5, 20204 min read

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...

Sep 21, 20204 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.