- May 24, 2022
- 3 min
Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
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- Jul 13, 2021
- 2 min
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
7 views0 comments
- Feb 16, 2021
- 3 min
Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
13 views0 comments
- Mar 12, 2019
- 2 min
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
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- Feb 12, 2019
- 2 min
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
6 views0 comments