TV Adjacency Issues Can Be Big Problems for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...

Feb 4, 20193 min read

Tis the Season for a Successful Regional Media Buy

Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...

Jan 16, 20192 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.