The Capsizing Effect National Brands Can Have on Regional Companies

Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...

Oct 24, 20182 min read

Regional Companies Should Understand the Differences Between Large and Small Agencies

For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...

Oct 23, 20183 min read

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.