Regional Companies Will Benefit More from a Media Mix
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of...
Jul 31, 20193 min read
Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional...
Apr 30, 20192 min read
3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over...
Mar 26, 20193 min read
5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
Mar 19, 20193 min read
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
Mar 12, 20192 min read
Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
Feb 19, 20193 min read
Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...
Feb 18, 20192 min read
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
Feb 14, 20193 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Feb 12, 20192 min read
Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
Feb 6, 20192 min read
3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow...
Feb 5, 20192 min read
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Jan 25, 20192 min read
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...
Jan 21, 20192 min read
Regional Companies Can Take Their Programmatic Buys to the Next Level
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Jan 18, 20192 min read
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
Jan 8, 20192 min read
The Pros and Cons of Programmatic Buying for Regional Companies
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...
Jan 4, 20192 min read
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
Jan 3, 20192 min read
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
Dec 27, 20182 min read
Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national...
Dec 18, 20182 min read
Delivery vs. Viewability; The Difference is Critical for Regional Companies
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...
Dec 17, 20182 min read
